KCHC Annual Report and Accounts 2024-25 Spreads - Flipbook - Page 25
Our future focus
3 Raising funds to support the best possible care
How we’ll get there...
Aim to significantly grow our fundraising,
enhancing support for patients and improving
their care.
Grow our Philanthropy programme by focusing
on major gifts, a Capital Appeal, and building
strong clinician relationships to secure impactful
donations and pledges.
Continue to work towards securing stable
funding that we can use flexibly, providing
greater opportunities for strategic decisionmaking and enhancing our impact for patients
and the Trust.
Build awareness of our cause across our
hospitals and beyond by developing clear
and compelling stories and cases for support
that engage and inspire our key audiences,
demonstrating our impact.
4 Achieving our full potential to thrive
How we’ll get there...
Build a strong foundation that drives excellence
and growth within our team, empowering us to
support King’s staff and patients to the very best
of our ability, while helping King’s continue to
excel in its areas of expertise.
Explore new revenue opportunities to support
our core objectives and ensure long-term benefits
for King’s patients and staff.
Use technology and other tools such as AI to
help the Charity deliver our core objectives.
Continue to uphold our values, fostering a
culture that empowers our team. By increasing
employee engagement by 3% annually, we will
better serve our patients and community with
excellence and compassion.
Build a sustainable income base and strengthen
our financial reserves, ensuring we can continue
to support vital programmes that directly benefit
our patients and communities and meet donor
expectations.
Continue to operate with honesty,
accountability and transparency, striving to
surpass charity governance standards through
continuously refining our policies and maintaining
strict compliance and regular audits.
Supporting the most vulnerable
The central theme of supporting the most
vulnerable will guide our key objectives and all
the work we do.
We will work closely with the Trust to create
opportunities that address the needs of the
most vulnerable, with the goal of ‘Leaving no one
behind.’ In this context, ‘the most vulnerable’
refers to patients who are particularly frail or at
risk due to the complexity of their needs, the
severity of their illness, or other factors that
hinder their access to necessary care.
Through our grants
programme, we will
prioritise projects
that meet the needs
of the most vulnerable,
ensuring that equality,
diversity and inclusion are
embedded in every grant we
award. We will also support the most vulnerable
members of Trust staff.
supportkings.org.uk/our-strategy
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